Change the Language, Change the Business (Friday, September 11, 2026)

Fri, 11 Sep 2026 21:00:00 GMT

STRATEGIC LANGUAGE, AI AND THE FUTURE OF BUSINESS

A conversation with Professor Yasuhiro Eguchi

The central idea of Useware Strategy is that companies do not win simply because they offer better products, lower prices, or more advanced technology. They win when their products fit naturally into customers' lives and require less effort, time, thought, waiting, and uncertainty.

At the University of Pittsburgh School of Business with support from the Asian Studies Center, Professor Yasuhiro Eguchi will give a talk on marketing and strategy from a Japan perspective. Drawing on his extensive work as a marketing consultant and educator, Professor Eguchi will offer an invitation to rethink how we see business, how we create value, and what it means to lead in the age of AI.

Yasuhiro Eguchi is Professor Emeritus at Gakushuin Women's College. Today, he lectures, trains, and advises executives and business leaders on marketing strategy, corporate transformation, management and organizations in the age of AI, and Useware—the design of value that people continue to use.

40th Anniversary Annual Dinner (Tuesday, November 10, 2026)

Tue, 10 Nov 2026 22:30:00 GMT

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Please join us to celebrate the JASP's 40th Anniversary on November 10! The keynote speaker will be Japanese Ambassador to the United States, Shigeo Yamada.

Ambassador Yamada is a long-time veteran of the Japanese Ministry of Foreign Affairs. His very first posting was as a Second Secretary in Washington D.C. in 1989. In 2012, he returned to Washington as Political Minister. Prior to assuming his current post, Ambassador Yamada served as Senior Deputy Minister for Foreign Affairs. In that capacity, he was Political Director for Japan's 2023 G7 Presidency, supporting the G7 Summit in Hiroshima and the G7 Foreign Ministers' Meeting in Nagano-Karuizawa.

Ambassador Yamada's previous positions in Tokyo include Deputy Minister for Foreign Affairs for Foreign Policy, Deputy Director General for North American Affairs, Director for Northeast Asia, Director for Southeast Asia, and Director for the Status of U.S. Forces Agreement. He also served as a Cabinet Councillor in the National Security Secretariat in the Prime Minister's Office.

The Japan-America Society of Pennsylvania upcoming events

Change the Language, Change the Business (Friday, September 11, 2026)

40th Anniversary Annual Dinner (Tuesday, November 10, 2026)